Reach the store staff who already sell your brand
Activate the 10-15% of store associates who already advocate for your brand, in the wholesale markets you can't reach directly.
Stop training everyone
You fund the channel. You ship the deck. Then the last 30 seconds of the sale happens at a shelf, delivered by an associate you have never met.
Mandatory training for every store fails. It always has.
The shift is simple. Stop training everyone. Reach the ones who already care. In every store, a small group of associates are already advocates for your brand. They are invisible to your HQ. Give them something worth opting into, and they sell.
It works inside the access you already have. Atobi runs inside the agreement your brand and your retail partners already made. No renegotiation. No new contracts. The activation reaches the floor, on-brand, on-time.
Live
"Knowing the importance of great store staff, we are always looking to find new ways we can interact with them.
We want to give them a deeper and more meaningful insight into our brand, and Atobi will enable us to continue to improve this for the future."
Ian Gibson
Trade Marketing Director
+28%
sell-out over 8 weeks
+65%
weekly training completion
6 days
faster to the floor
Double-digit
sell-out lift year over year, against matched stores.
What does your Brand Ambassador opportunity look like?
Get a personalized report and find out.
Tell us your retailers and where you want to start. We'll build the answer around your network and send it within one business day.
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