You sell in to the buyer. You sign the trade agreement. From that point, the product recommendation happening in the store — yours or a competitor's — is made by store staff you have no relationship with and no way to reach.
In every wholesale store, a minority of staff already love your brand. They are your brand ambassadors — and they are invisible to you. Atobi changes that.
Atobi connects you directly to store staff across your wholesale base — campaigns, product training, and launch content. The staff who engage most become visible: the ones completing your training, winning your challenges, earning your certificates and rewards.
Those are your brand ambassadors. Go deeper with them, ask them things, and for the first time get a direct read from the people recommending your product — and a named dataset of who they are and where.
Live
Ian Gibson
Trade Marketing Director