From Communication to Complete Retail Execution: Why BabySam Chose Atobi

Mette Josefsen, HR Coordinator, BabySam
Mar 31, 2025


Mette Josefsen, HR Coordinator at BabySam
“What sets Atobi apart is that it's not just another communications platform - it's a complete solution for retail execution that connects our headquarters’ strategy directly to in-store implementation.
Atobi has gone beyond communication, offering us a comprehensive retail execution solution. We're particularly excited about implementing the checklists functionality for operational consistency and leveraging the platform for product introductions and training. This will transform how we deliver product knowledge and visual merchandising guidelines to our stores.
The Atobi team has demonstrated a commitment to our success from day one, providing responsive support during our transition and showing genuine interest in our business goals. Their proactive approach to platform development gives us confidence that we've found a long-term partner who will evolve with our needs.
For retailers and brands looking to strengthen their operations and elevate the customer experience, through engaged and upskilled store staff, I can confidently recommend Atobi as a retail execution platform.”